The App is the latest element of the multi-faceted Tamagotchi L.i.f.e. brand initiative, which began with its Website launch in November, the kickoff of an original series of T-L.i.f.e. Webisodes, and the establishment of the "Hometown Heroes" program, where fans can nominate someone making a measurable difference in their community, and the winner of each two-month voting period is awarded a $5000 charitable contribution.
"The mission of Tamagotchi L.i.f.e. is to provide consumers with a contemporary take on the much loved brand from their youth and this App does that perfectly," said Naomi Tobita, Chief Tamagotchi Officer, Bandai Co., Ltd. "The fun and engaging game play of this newest media format will enable U.S. and Canadian consumers to rediscover that love they first felt when the toy was introduced in 1997, so it's appropriate that we celebrate Tamagotchi's Sweet 16th birthday on Valentine's Day. We look forward to introducing a wide range of Tamagotchi L.i.f.e. products which will provide additional ways for fans to experience the brand in the months ahead."
"Tamagotchi was an icon of Generation Y in the 1990s and we couldn't be happier to put it back in the hands of fans through this free App," said Naruo Uchida, CEO of Sync Beatz Entertainment. "We're confident that this will evoke memories of the original and reinforce its core values of love and nurturing as qualities at the heart of the new Tamagotchi L.i.f.e. brand."
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