The Cellular Connection Unveils New High-Tech Flagship Store Design

The Cellular Connection, the largest Verizon Premium Wireless Retailer in the U.S., is unveiling a completely new design and look that will be incorporated into each of its new stores moving forward. The new design-unveiled for the first time at the company's flagship store in Indianapolis-is focused on providing guests with a hands-on shopping experience and helping them understand how to fully integrate their technology purchases into their lifestyles.

TCC started from the ground up, tearing down old fixtures and abandoning its previous store layout to present a never before seen wireless shopping experience of sleek lines and streamlined design.

The new design includes lifestyle stations with apps, add-ons and popular products to enhance everyday life. Guests can explore and try out accessories before buying them or plug their phones into various headsets to listen for themselves. Whether guests are looking for greater access to support a healthy lifestyle, efficiency tools to manage demanding business schedules or get hands-on with the latest and greatest gadgets and toys, the new TCC store design will provide an enhanced shopping experience.

"The new look has a contemporary edge that can be seen from the parking lot; it's immediately obvious that this is a different type of store," said Scott Moorehead, president and CEO of TCC. "Guests will experience a store unlike any other in the industry. This is no longer just a location to simply buy a phone and get great customer service; it's where you come to find out about the products you didn't even know were on the market and get hands-on with those devices."

To make buying as easy as checking out online, TCC created a central hub of tablets in the middle of the store where shoppers can purchase the products on their own. Sales consultants are also readily available to answer any questions. Guests are encouraged to come in and play with the vast selection of products so they can find the solution that is right for their home, whether it be TV, phones, music or Internet.

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