Sony Introduces Speedy a58 Digital SLT Camera Featuring New 20.1 MP APS-C Sensor Powered by Translucent Mirror Technology

Lightweight, easy to use and packed with a variety of powerful imaging capabilities, the new Sony SLT-A58 camera is an ideal choice for consumers eager to explore the world of DSLR-style interchangeable lens photography.

The new 58 camera is the latest to feature Sony's acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This Innovative Technology also allows the camera to shoot sharply focused images at up to eight frames per second (in Tele-Zoom High Speed Shooting Mode), ensuring that every important detail of any precious moment is fully captured.

At the heart of the new 58 camera is a brand new, highly advanced 20.1 (approx.) effective megapixel Exmor APS HD CMOS sensor teamed with an improved BIONZ image processing engine, which individually adjusts levels of noise reduction and sharpness in different imaging areas. This powerful combination of sensor and processor gives the camera an extra-wide sensitivity range of ISO 100 to 16000, and ensures that it can produce exceptionally detailed, low-noise still images and full HD videos in all types of lighting conditions.

"With the new 58 model, we are bringing unparalleled levels of performance, speed and design to the world of affordable-class DSLR cameras," said Mike Kahn, director of the Alpha business at Sony. "Featuring our innovative Translucent Mirror Technology, a brand new, high-resolution image sensor and a variety of new, convenient technologies all packaged at a great price, it is perfect for consumers looking to upgrade from the world of point-and-shoot cameras or replace an older DLSR."

To improve the framing, focusing and image playback experience, the 58 camera features a bright new OLED Tru-Finder electronic viewfinder. Using the EVF, shooters can instantly see the result of adjusting exposure compensation, aperture, ISO, white balance, Picture Effect and other parameters while they are composing - not afterwards. It's a great teaching and learning tool, and a huge help for framing and creating that "perfect shot" with full confidence.

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