Sony Introduces New Wi-Fi, Waterproof & High-Zoom Cyber-shot Cameras with Intelligent Flash Performance & More

Sony's newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories.

The five new models -- WX80, W730, W710, TF1 and H200 cameras - share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene.

Additionally, the new "Beauty Effect" feature gives users several post-shooting "re-touch" options including skin toning and smoothing, teeth whitening, eye widening and shine removal. Also, 360 Sweep Panorama mode, previously available on a few select Cyber-shot models, will now be offered throughout the entire line. This unique feature allows for seamless, detailed 360o panoramic shots.

Ultra-Compact W Series Cameras

The new Cyber-shot WX80 compact camera features a high-resolution 16.2 MP Exmor R CMOS sensor, an 8x optical zoom lens with 16x Clear Image digital zoom and an enhanced Optical SteadyShot that minimizes camera shake for crisp, blur-free still images. Additionally, Superior Auto shooting mode has been improved to recognize and optimize settings in an even wider range of shooting situations including very low-light scenes and instances where a subject is in fast motion.

The new WX80 model is Wi-Fi capable, allowing users to send images and video clips (MP4 only) wirelessly to a compatible smartphone or tablet through Sony's PlayMemories Mobile application. Its Wi-Fi functionality also lets shooters use their connected phone to control basic camera functions including shutter release, zoom, flash mode and more. Images can be viewed wirelessly on a networked TV or PC as well.

The feature-packed WX80 camera is also compatible with TRILUMINOUS Color, an expanded range of vivid, ultra-realistic colors that is available on select Sony BRAVIA TVs. Content shot with the camera, including still images and Full HD (1020X1080i) videos, can be experienced in these rich, natural colors when connected to compatible televisions.

The new W730 camera features a 16.1 MP Super HAD CCD sensor with an 8x optical zoom Carl Zeiss Vario-Tessar lens. It has 720p HD movie shooting and Optical SteadyShot Active Mode.

The new W710 camera features a 16.1 MP Super HAD CCD sensor with a 5x optical Sony zoom lens and large physical controls for straightforward, hassle-free shooting. It can shoot 720p HD video.

New Rugged Cyber-shot TF1 Camera

The Cyber-shot TF1 camera is designed for active shooters with a new rugged design, making it the perfect accessory for weekend adventures, family vacations and everything in between. It is waterproof (up to 33ft), dustproof, shockproof and freeze proof*. The camera's large buttons, solid, beefy camera grip and auto screen brightness further simplify operations in outdoor and underwater activities.

The new Cyber-shot TF1 model has a 16.1 MP Super HAD CCD sensor with a 4x optical Sony zoom lens.

Long-Zoom Cyber-shot H200

The new Cyber-shot H200 camera features DSLR-like styling and grip design modelled after Sony's popular range of α interchangeable lens cameras.

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