Sedo, the world's largest domain marketplace and monetization provider, today announced the results of its Annual Domain Market Study with Q4 2012 review, revealing domain industry trends and changes based on transactions in its marketplace. In 2012, Sedo powered 36,181 transactions in its domain marketplace with a mean average price of $1,885 across all sales, and a median price of $600.
One of the biggest trends in 2012 was the growing popularity of Buy Now sales, where domain investors, consumers and business owners sell and purchase domains at a set price, with no negotiations. During the first quarter, Buy Now sales became the most popular transaction type on the marketplace - surpassing offer/counter offer sales - and continued to gain traction throughout the year. Ultimately, Buy Now accounted for 41 percent of all sales in 2012, representing an 11 percent gain over the previous year. As more and more sellers realize that end users want to be able to purchase domains quickly and simply, the number of Buy Now domain listings and sales has steadily increased.
"We expect Buy Now sales to continue their rise in popularity, and we're investing substantial recources to make the process easier for everyone. The introduction of our Big Data Pricer, which allows sellers to get accurate, fair market price suggestions, is a great example," said Tobias Flaitz, Sedo's CEO. "Further integration with Go Daddy was another big milestone last year, enabling both Buy Now and Make Offer inventory to be displayed there. In 2013, we'll continue to focus on connecting end user buyers and sellers, and will strengthen our ability to provide the best, accurate, and most transparent pricing tools for all users."