Samsung Mobile and Internationally Recognized Designer Alexander Wang Partner for Industry's First Crowd-Sourced Design Process to Benefit Art Start Charity

The multi-tasking GALAXY Note II, with a perfect viewing experience and unique and differentiated features, allows users to discover information and capture their ideas faster, express thoughts freely and manage tasks more efficiently. It is the ultimate smartphone for creative, expressive and unique individuals. Consumers can easily use the phone's simple expression tools to personalize messages with the S Pen, share calendars and contacts, write information while on a call, or share links to maps, YouTube videos and apps, making it ideal for those constantly on the move. Thanks to the GALAXY Note II's 5.5" HD Super AMOLED screen, they will also be able to see crystal clear images on a larger screen.

Art Start is a New York City-based non-profit organization that uses the arts to save lives and to transform communities. Focusing on at-risk children and youth between the ages of 5 21, Art Start's creative arts workshops seek to nurture the creativity and talents of their youth participants, while instilling the confidence to pursue meaningful opportunities in life.

"As we have found over the past 21 years, art is the starting point of a process; the medium through which change takes place," said Johanna De Los Santos, Executive Director at Art Start. "By partnering with Alexander Wang and Samsung mobile, we'll be providing our youth with exceptional opportunities that are typically not available. By inspiring and enabling our participants with technology, industry mentorships and direction, we'll demonstrate how creativity begets success and happiness."

In addition to partnering with Wang, Samsung mobile is also an official sponsor of New York Fashion Week. Samsung mobile will host an exclusive VIP lounge that will Engage and inspire the fashion elite with the power of the Samsung GALAXY products. Art Start students will also get a backstage look at this iconic NYC event through on-site visits and mentorship opportunities. Media can also take advantage of the media tents with working stations and high-speed internet, as well as courtesy battery replacements during the show. Follow the action at Fashion Week via the #GalaxyNoteFW hashtag. For more information, please visit www.samsungmobilepress.com.

<< Page 1