SONY Announces 2013 Bravia Ultra HD LED TVs

The X series of 4K LED TVs will be available in Spring 2013 at Sony Stores and select electronics retailers nationwide. Also available in Spring will be a lineup of Mastered in 4K Blu-ray discs from Sony Pictures' Colorworks Studio. The first titles to be available include The Amazing Spider-ManTM, The Karate Kid and Taxi Driver. Sourced from pristine 4K masters and presented at high-bitrate, full HD resolution, these discs showcase more of the wide range of rich color contained in the original source content. When upscaled via the Sony 4K Ultra HD LED TVs, these discs serve as an ideal way for consumers to experience near-4K picture quality.

Sony's commitment to bring 4K content to the home does not stop there, as launching this Summer will be the first 4K Ultra HD Video distribution service in the U.S. Consumers will be able to enjoy native 4K content such as feature length movies from Sony Pictures as well as other productions with stunning picture and sound. At that time Sony will also introduce a dedicated 4K Media Player to bring this service to the home.

Great Picture Quality Does Not Stop With 4K Ultra HD
In addition to the new XBR-X900A, 4K LED TV models, Sony is debuting two new series of LED TVs, which will also arrive in stores this Spring, and created for consumers looking for an amazing high definition experience. The W series of LED BRAVIA televisions includes the KDL-W650A, KDL-W802A and KDL-W900A. All models are Wi-Fi enabled, with the W900A TV incorporating NFC features of the X- series, TRILUMINOS display, X-Reality PROTM picture engine and active 3D capability. The KDL-W900A LED HD TV leverages the highest level of MotionflowTM XR for the best experience when viewing fast-moving action. The W900A integrates a unique long duct speaker cabinet design. The long 1.2m speaker duct is cleverly folded into a compact unit that's hidden neatly behind the TV screen. Though the speakers are hidden, the newly-designed speaker cabinet reproduces rich bass and lower midrange sounds, adding extra punch and depth to action movies, music and dialogue. This is means they produce the bass extension of a much bigger, bulkier speaker.

The R series BRAVIA LED HD TVs includes several options for consumers looking for feature rich TVs with incredible picture quality. The KDL-R550A LED HD TV with 3D is Wi-Fi connected enabling consumers to wirelessly access a full array of Sony Entertainment Network services; as well as being RVU compliant, meaning DirectTVTM customers with GenieTM Whole-Home HD DVR can access their set- top box, DVR and on-demand services right from the KDL-R550A TV without the need for additional equipment. Also, with One-touch mirroring and passive 3D (including four pairs of glasses) the model is available in 70-inch, 60-inch and 50-inch sizes representing new sizes and performance from Sony. Also available with the same feature-set, in 60 and 70-inch sizes, minus 3D capability is the KDL-R520A. Additionally, the KDL-40R450A LED HDTV and KDL-32R400A will debut offering excellent picture and a bevy of features, including One-touch Mirroring, representing a great value for consumers.

For more information on the 2013 BRAVIA range, including product images please visit Sony.com/CES.

<< Page 1