Sony, Bravia, Ultra LED
Sony is unveiling an impressive line-up of new BRAVIA TVs, with new 4K Ultra HD models at sizes and prices that put 4K within reach of a wider audience, and new LED sets that complement superb picture quality with features like WiFiTM and NFC. With these new TVs, Sony's goal is clear: deliver the most immersive home entertainment experience, with the highest picture quality, regardless of the content or source.
Following the successful launch of its 84-inch 4K LED TV in September 2012, Sony is expanding its 4K UHD XBR LED TV line by adding 65-inch and 55-inch screen sizes to the X900A series of 4K Ultra HD TV, with four times the resolution of Full HD (3,840 x 2,160 pixels). Also on display at CES are the W and R series of HD LED TVs which deliver an incredible home viewing experience.
"The 2013 BRAVIA line continues our acclaimed commitment to delivering the best picture quality at every model segment and with two new sizes, the amazing 4K TV experience will now be within reach of many more consumers," said Mike Lucas, senior vice president of Sony Electronics' Home Division. "The 84-inch XBR 4K LED TV is an impressive sight and a status symbol for sure, but these new sizes mean that the beauty of Sony 4K can be experienced in any home environment - at a cost that is right around that of a premium HD TV."
The XBR-X900A series of 4K LED TVs employ many technological advances to achieve their stunning picture. For example, the 4K X-Reality PROTM picture engine reduces visual noise and corrects image shapes. TRILUMINOS Display LED backlighting is used in the XBR 4K LED TVs to present rich, authentic color with subtle tones while also replicating bold colors including hard-to-reproduce reds and greens. By integrating QD Vision's Color IQTM* optical component with Sony's unique display technologies, these televisions achieve significantly wider color gamut and provide a far more natural and vivid viewing experience with a heightened sense of depth. This wider color gamut also enriches and improves picture quality of personal content captured on compatible Sony digital cameras and camcorders compatible with TRILUMINOS Color, which contains wide-color gamut information in its content. Furthermore, Sony offers Blu-ray Disc players compatible with TRILUMINOS Color, allowing consumers to fully enjoy Blu-ray content shot in wide and rich color.
Along with offering its best-ever picture quality, the XBR-X900A series, 4K UHD LED TVs offer a better sound experience by incorporating an end-to-end Sony audio solution. Utilizing a Signal-to-Sound Architecture, these TVs incorporate Sony's own magnetic fluid speakers and unique digital signal processing technology to deliver smooth midrange, lower vibration and deep bass. The front facing speakers on XBR 4K LED TVs extend Sony's new design concept to match the exterior aesthetic of some of the other 2013 models for the home with a striking, angular, faceted outer cabinet - incorporating the Sense of Quartz design concept.
All XBR-X900A models are Wi-Fi enabled and offer a wide range of internet connected services including Sony's smart connect solutions, enabling cross-device connectivity between mobile devices and their TV. With features such as One-touch mirroring and TV SideView, the X series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem.