PointRoll, a Gannett company and the leading provider of digital marketing technology, today announced the launch of three new interactive in-stream video packages including Social, Branding and Video AdChooser. PointRoll's new interactive in-stream video packages enable advertisers to easily turn their standard in-stream video ad campaigns into interactive in-stream video campaigns to achieve better user engagement. The new interactive in-stream video packages also feature an easy-to-use, intuitive interface that allows advertisers to build and customize the ad using the following packages:
The Social Package allows for advertisers to promote their presence on up to seven well-known social media sites from the ad unit. Advertisers can easily include links to Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+ and Digg. A logo can also be added in the social package for users to connect to a brand's website or another designated URL.
Much like a television network "bug," the Branding Package places a static or animated logo (with or without messaging) in any corner of the video player. The bug allows for a single click-through.
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