No other medium can compete with the immediacy, intimacy and real-time impact of mobile. It provides an ideal platform for marketing as a service to consumers according to Sprint, whose Pinsight Media+advertising service is sponsoring a panel session today at the Mobile Marketing Association Forum in San Francisco. The panel, taking place from 3:30 p.m. to 4:15 p.m. Pacific time at the Hotel Nikko San Francisco, will focus on consumer mobile advertising and engagement in-the-moment.
During the session, Sprint will reinforce its pro-consumer stance on customer privacy, transparency and choice by announcing it has received certification for its Pinsight Media+ mobile advertising program from TRUSTe, a leading online data privacy management solutions provider. Working with TRUSTe, Sprint completed the TRUSTe certification which includes ongoing monitoring. The TRUSTe Privacy Seal also indicates that the program includes a professionally reviewed privacy policy and has information practices consistent with the Fair Information Practice Principles.
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