NEXON Co., Ltd. a worldwide leader in free-to-play online games, and DeNA Co., Ltd. , the global leader in mobile Internet services, today announced that they have formed a global business alliance under which the companies will work together to bring new Nexon-developed games to mobile users in Japan and abroad through DeNA's Mobage social games platform. Each company brings unique expertise to the alliance, with DeNA providing extensive marketing and user acquisition support for new titles developed by Nexon and its subsidiaries for the Mobage platform.
Nexon and its subsidiaries NEXON Korea Corporation ("Nexon Korea") and gloops Inc. ("gloops"), a leading developer of mobile games for DeNA's Mobage platform in Japan, plan to launch several new English-language mobile social games on Mobage as their primary platform in 2013. In addition, Nexon and gloops will launch ten mobile social games on Mobage's Japanese domestic platform in the same period. DeNA will provide top-tier marketing support for Nexon-developed games to drive user acquisition and retention. Under this agreement, Nexon and DeNA will collaborate closely on game development and operations on certain games as well as co-develop games to leverage their respective expertise in order to provide unparalleled mobile gaming experiences to a worldwide audience.
"We are excited to build on our existing relationship with gloops and leverage DeNA's deep expertise in developing and publishing international social games," said Isao Moriyasu, CEO of DeNA. "Nexon has an impressive track record of delivering highly successful, world-class titles, and we are pleased that this alliance will enable us to offer Nexon games on the Mobage platform. We look forward to working with Nexon as we continue to bring new and exciting mobile social games to players around the world."
"This alliance is a compelling next step in extending Nexon's mobile strategy, which is also consistent with our vision of growing our presence in the expanding global mobile market," said Seungwoo Choi, President and CEO of Nexon. "DeNA's unique marketing expertise and capabilities, coupled with the scale and prominence of the Mobage platform, will accelerate Nexon's ability to deliver best-in-class mobile gaming experiences to users worldwide and position the Company well for further growth in the mobile space."