New Nikon J3 and S1 Mirrorless Cameras Announced

Today, Nikon Inc. announced the new Nikon 1 J3 and Nikon 1 S1, the latest additions to the ever growing Nikon 1 Advanced Camera with Interchangeable Lens System. Designed for consumers looking for a camera that offers the compact size and portability of a point-and-shoot camera along with advanced controls and features found in high-end digital cameras, the new J3 and S1 cameras offer enhanced speed and performance, high image quality and new easy-to-use creative shooting modes. Furthermore, users will be able to easily share and transfer images to smart devices instantly when connected to the optional WU-1b Wireless Mobile Adapter1.

Nikon also announced new accessories for the Nikon 1 System, including two new additions to the 1 NIKKOR lenses lineup, the VR 6.7-13mm f/3.5-5.6 and the VR 10-100mm f/4-5.6, ideal lenses for capturing amazing images and HD video with incredible detail. The 6.7-13mm is the first 1 NIKKOR lens to offer a wide, 100-degree angle of view, and the compact and lightweight 10-100mm is a 10x zoom lens that is ultra-portable, perfect for taking on any type of trip or excursion. Nikon has also announced the new WP-N2 underwater case, specifically designed for the adventurous user looking to take their photography on water-based excursions like snorkeling or surfing without the fear of water damaging their camera.

"With today's announcement of the Nikon 1 J3, Nikon 1 S1, 1 NIKKOR VR 6.7-13mm lens and 1 NIKKOR VR 10-100mm lens, Nikon continues to demonstrate our commitment to developing and expanding the Nikon 1 System for creative shooters looking to step up from their compact digital cameras," said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. "Similar to previous Nikon 1 System cameras, the compact yet powerful J3 and S1 offer stunning image quality, quick performance, incredibly fast shooting speeds, user-friendly modes and controls, as well as the ability to wirelessly share and transfer images when paired with the WU-1b Wireless Mobile Adapter."

Built to Capture and Deliver Stunning Results: The New Nikon 1 J3 and Nikon 1 S1

Though new additions to the Nikon 1 System, both the J3 and S1 feature many proven and trusted Nikon technologies commonly found in other Nikon camera models. The Nikon 1 J3 features a 14.2-megapixel CX-format CMOS sensor, while the Nikon 1 S1 sports a 10.1-megapixel CX-format CMOS sensor. Paired together with Nikon's powerful EXPEED 3A image processing engine, these CMOS sensors deliver stunning high-quality images and HD video even in challenging lighting situations with rich detail. For complete shooting versatility, both cameras feature a wide ISO range, from 160 to 6400 in the J3 and 100 to 6400 in the S1, allowing users even more freedom and capabilities when capturing content in low-light situations. Both cameras offer wide and bright 3-inch LCD screens as well as a new integrated flash that can be setup to go off automatically or can be manually popped up based on a shooter's desired results.

Additionally, the Nikon 1 J3 and Nikon 1 S1 offer Nikon's Advanced Hybrid Autofocus (AF) system, which is lightning fast and highly responsive, ideal for capturing life's split second moments. With this rapid AF system, users can take advantage of incredibly fast shooting speeds, allowing them to capture fast action that is sharp and in clear focus. The cameras also feature a 73-point AF array that helps ensure accuracy and super precise focus even when capturing fast moving subjects throughout the frame. Further, the Nikon 1 J3 and Nikon 1 S1 include the world's shortest release time at approximately 80 milliseconds*, and the world's fastest high-speed continuous shooting** at 15 frames-per-second with continuous AF.

Creativity Unleashed: User-Friendly Shooting Modes and Controls

Designed to take creative freedom to new heights, the Nikon 1 J3 and Nikon 1 S1 offer user-friendly shooting modes and controls that photographers can take advantage of whether capturing a family portrait or recording a video of the big hit at a ballgame. For easier control and quick access to camera features, the J3 utilizes improved menu navigation while the S1 features a graphic user interface (GUI) based mode selection, both designed to be easy-to-use and make menu navigation effortless and direct.

The new Nikon 1 System cameras both feature unique shooting modes like Auto Mode, Creative Mode, Advanced Movie, Motion Snapshot and Best Moment Capture, all of which are easily accessible and applied. When in Auto Mode, both cameras will automatically select the optimal settings for the scene, so that the shooter can concentrate on framing the photo. When in Creative Mode, shooters can utilize full manual exposure controls (P,S,A,M) as well as Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portrait modes to help achieve the desired results that they seek. The Nikon 1 J3 also provides access to Easy Panorama Mode to provide a wide perspective for vast landscapes or interiors.

The Advanced Movie Mode is integrated into both new cameras to bolster video capabilities. When in Advanced Movie Mode, the simultaneous shooting of Full HD video and high-resolution stills of a subject or scene is achievable. Furthermore, full manual exposure controls (P,S,A,M) can be used and slow motion movies at both 400 fps and 1200 fps can also be captured when in this mode. Both cameras share the Enhanced Motion Snapshot Mode to provide users with the option of capturing a quick passing moment with a short, slow-motion movie sequence in addition to a single defining still image. When using Motion Snapshot, in-camera electronic Vibration Reduction (eVR) can be applied to assist in removing blur from images.

With Best Moment Capture Mode, Nikon 1 J3 and Nikon 1 S1 shooters can explore the benefits of two dynamic features, Slow View and Smart Photo Selector. In Slow View, the pressing of the shutter button halfway down once focus is achieved will allow users to capture live action (approx. 1.33 seconds), while the view of the subject is displayed at five times slower than normal speed (approx. 6.66 seconds) on the camera's LCD screen. Furthermore, the slowed-down view is looped over and over until a full-press of the shutter is made. By viewing action slowed down, users have more opportunities to capture the perfect moment. When Smart Photo Selector is used, shooters can capture up to 20 shots with the J3 and 15 shots with the S1 with one press of the shutter button. The cameras will then automatically identify the five best images to keep based on exposure, focus and facial recognition factors.

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