New Android App Aims to End Mobile Video Buffering by Pre-Loading Videos

Despite frustration with buffering, tablets and smartphones are morphing into portable televisions. In fact, two-thirds of the world's mobile data traffic will be video by 2017. And, as screens grow and 4G and LTE become more readily available, mobile video viewing will skyrocket. The result? Even more network congestion and slower download times. Mobile video viewing is a broken process, but one that inmobly is setting out to fix, starting with today's launch of PAUL the App, a free Android app.

With PAUL, news junkies, pop culture addicts and sports fans can access must-see videos anywhere, anytime while avoiding the painfully slow loading process. Pulling in videos from Facebook, YouTube, Twitter, CNN and ESPN ScoreCenter, PAUL preloads content for on-demand viewing. When a phone or tablet is connected to Wifi, PAUL caches videos, which people can view at their convenience in the apps themselves or through PAUL. For music lovers, the app also integrates with Last.fm, providing preloaded playlists from their favorite stations.

"People love watching videos on their phones and tablets, but we all hate slow buffering that stems from overly congested networks. By changing when videos are downloaded and shifting some of the activity to off-peak hours inmobly is setting out to make video viewing faster and easier," explained Hesham El Gamal, co-founder and president of inmobly. "PAUL the App is the first step in that process."

To aggregate content from these six initial sources, and to give users what they want when they want it, PAUL's algorithm monitors user behavior to learn content preferences and to determine the best times to schedule downloads. Additionally, inmobly is in the process of building integrations with other popular video content providers and developing a recommendation engine to help individuals discover additional must-watch clips.

Through a series of apps, starting with PAUL, inmobly is tackling significant problems typically thought to require much larger, more involved solutions. When industry insiders talk about solving problems like network congestion, they look at changing the core of the phone or revamping the network. inmobly provides a much simpler solution, while also delivering a greatly enhanced user experience.

To download PAUL the App for free visit the Google Play store. For more information, visit www.PAULtheapp.com or www.inmobly.com.

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