Press Release, News
NGDATA, the consumer intelligence and interactive Big Data management solutions company, today announced the availability of Lily 2.0, the industry's only solution that enables enterprises to gain a 360 degree view of their customers by combining and analyzing structured, unstructured and semi-structured data from multiple sources. Currently deployed at several enterprise organizations, Lily helps customers gain deep insights into their customers, products, markets and operations to optimize business processes and create highly personalized offers that drive sales and increase customer intimacy. Without Lily, organizations only get a partial view of customers, preferences and behaviors - resulting in disjointed and ineffective sales and marketing processes. Lily 2.0 includes a new set of innovative modules including: the Lily Customer Database, Lily Customer Applications, NGDATA Data Services as well as enhancements to the Lily Data Repository.
While there are a wide variety of business intelligence, Big Data, analytics, and real-time marketing solutions entering the market, Lily 2.0 supersedes the limitations of these solutions. Using Lily, customers are able to tap a wide variety of Big Data sources, access complete customer profiles in real-time and take into account a customer's latest interactions across multiple channels (CRM, social media, mobile) instead of relying on outdated batch data to make marketing and sales decisions. By better understanding a consumer's propensity towards specific offers and brands, Lily helps enterprise organizations to more effectively provide recommendations on products and advertisements - resulting in greater customer loyalty and increased sales.
"The ability to provide a comprehensive view of the customer and predict their propensity towards purchasing products will provide companies with a distinct competitive advantage. Today's consumers often make purchase decisions based on their most recent actions, interactions and social engagements, in addition to their historic behavior," said Benjamin Woo, managing director of industry research firm Neuralytix, Inc. and analyst at GigaOM Pro. "Lily offers enterprises the unique advantage of being able to collectively amass and act on this data - creating smarter and more effective sales and marketing campaigns."