Market Insight Corporation announced that its latest version of MyProductAdvisor is now available to US auto shoppers. This newest auto "advisor" is the twelfth major version for the US market since the company's inception in 2003. The new advisor significantly expands the number of features and attributes it presents to shoppers.
The shopper preference data powers insights for companies in the automotive sector on many new safety, comfort, convenience, entertainment and other features. Specific examples include Wi-Fi hotspot, active glass, lane departure warning & assist, adaptive front lighting, start-stop system and many more.
"The market has spoken: there is strong consideration of emerging features in auto shopper buying decisions," said Rich Falcone, President & CEO at Market Insight. "That momentum has captured the attention of planning, design, and marketing leaders. These powerful insights enable those executives to make more effective decisions."
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