Dr. Suk-Chae Lee, CEO of KT, stated that "with the transformation of existing network to All-IP, all kinds of information and services such as voice, data, and media will be provided through the All-IP network. Firefox OS includes HTML5, which enables much easier and simpler support for All-IP based services via multiple devices and platforms. KT fully supports the Firefox OS initiative which will accelerate the distribution of virtual goods - the future growth engine of our global economy."
"We see a positive sign for the whole industry when it comes to a new player guided by the principles of openness, cross-platform possibility and supported by market players," said Vitaly Starodubov, COO of MegaLabs.
Paul O'Sullivan, CEO Group Consumer, SingTel, said: "SingTel is a firm believer in giving our customers choice and encouraging innovation and so are excited about the capabilities that can arise from an open mobile ecosystem using HTML5."
Orlando B. Vea, Chief Wireless Advisor of Smart said, "We're excited to see Firefox OS in the market because this will help bridge the digital divide. Its HTML5-based technology will make available affordable mobile devices with an open mobile ecosystem. This is aligned with our inclusive vision of putting mobile Internet in the hands of every customer."
"Sprint supports an open mobile ecosystem that enables freedom and creativity for developers," said Fared Adib, senior vice president, product development and operations for Sprint. "Firefox OS provides a new level of flexibility for developers to create innovative apps our customers can enjoy."
"2013 marks the start of a new phase in our industry, one that will be characterized by open standards," said Cesar Alierta, Chairman & CEO of Telefonica. "For Telefonica and the telco sector as a whole, Firefox OS is a hugely important strategic initiative to change the prevailing value chain in the digital world. It is a major step to bring balance back to the telco sector, an initiative with strong cross-industry support. I am very pleased that our customers in Brazil, Colombia, Spain and Venezuela will be amongst the first in the world to experience Firefox OS and I look forward to making it available to all Telefonica customers globally."
"Telenor is pleased to partner with Mozilla and other major players in developing the Firefox mobile operating system. Through this initiative we aim to provide an even larger part of our customers with more choice and a great mobile Internet experience, as well as help connect the next billions of customers to the Web," said Telenor CEO Jon Fredrik Baksaas.
"TMN is constantly searching for the best available options in the market, continuously focusing on future proof bets, which can provide new ways to achieve higher customer satisfaction and Seamless integration of services. TMNs association with Mozilla to launch the new Firefox OS is of great importance to the Portuguese telecom market, as it increases the number of platforms, user interfaces and ecosystems available to mobile equipment users," said Luis Avelar, CMO from Portugal Telecom Group.
"The majority of our customers live in emerging markets and their demand for mobile Internet access and OTT applications is rapidly accelerating," said Jo Lunder, CEO of Vimpelcom. "At VimpelCom we want to drive Seamless integration between OTT and our core mobile services. We support the development of open standards and it is only natural that we support the development of the Firefox OS - one of the most economical alternative smartphone operating systems."
"Qualcomm has been working closely with Mozilla to optimize Firefox OS to our Snapdragon processors," said Cristiano Amon, Executive Vice President, Qualcomm Technologies, Inc. and Co-President, Qualcomm Mobile and Computing. "This tight integration of software and hardware has allowed us to provide a rich HTML5 Web experience never seen before on a mobile device."
"The impressive lineup of operators who have now pledged to distribute Firefox OS devices speaks clearly and powerfully to the platform's potential and points to 2013 being a breakout year for Mozilla in the mobile domain," said John Jackson, Research Vice President for IDC. "The diversity of operator support, spanning both developed and emerging markets, is a powerful endorsement of the platform's capabilities and to the third party innovation the platform will attract and enable. With these operator commitments, as well as clear progress with device manufacturers and content providers, Mozilla also directly addresses the twin challenges of scaling distribution and offering third parties a clear path to revenue. Both of which are critical to attracting and sustaining developers' allegiance."
New Firefox OS Branding
Mozilla also unveiled its new Firefox OS consumer identity and brand marketing campaign at the Mobile World Congress press conference. The new branding "unleashes the Fox" to illustrate the qualities of Firefox OS: fun and friendly; supportive and protective; fast and powerful.