HARMAN, Aha, Auto
AhaTM by HARMAN has announced multiple automotive and content partnerships that will dramatically expand the ways drivers can safely be entertained and informed in the car. Ford, Chrysler and Porsche today join Acura, Honda and Subaru in publicly announcing their integration of Aha's service. The Aha service uses the Harman Cloud Platform to safely enable Web-based entertainment and information in vehicles in a radio-like format familiar to drivers. By the end of 2013, Aha will be installed into vehicles by more than 10 auto manufacturers which in total represent more than 50 percent of all cars sold in the USA/Canada and up to 30 percent in Europe.
Today, Ford added Aha to its popular Ford Sync Applink platform, which is now live in more than one million vehicles. Chrysler announced that it will add Aha to its acclaimed UConnect Access suite of in-vehicle features. Porsche recently announced it will offer Aha radio integration as an option across its 911, Boxster, Cayenne, Cayman and Panamera model lines. The new option, Online Services, is powered by Aha and is an option on vehicles equipped with the latest generation of the Porsche Communication Management (PCM) system, which offers a variety of entertainment, navigation and information options. Subaru introduced its new STARLINK connectivity system featuring Aha, which will debut in navigation-equipped 2014 Forrester in all vehicles, and will also be introduced as a running change in 2013 model year Subaru Legacy and Outback models equipped with factory navigation. 2014 model year Subaru Impreza, BRZ, and XV Crosstrek models will all be adding STARLINK integration this summer as well.
In recent weeks, Aha expanded upon the 30,000 stations of audio programming available to its customers, spanning from the most popular mainstream media to unique long-tail content. Aha's new media partners include leaders in music such as AccuRadio, Deezer, Rdio and SomaFM. Location-based audio services from SurfLine, CustomWeatherTM, Hear Planet, Park VisitorTM and ROXIMITY are launching as Aha programming. Entertainment and news stations from Entertainment Radio Network and Kaliki mean Aha listeners can tune into content from OK!, Men's Fitness, Popular Science, Parenting, Shape, Star, TV Guide, Men's Health and more. Another new partnership with Storynory adds children's audio content to Aha, with classic storybooks, fairytales, bible stories, educational programs and more for kids of all ages.