According to research firm eMarketer.com, US retail mcommerce sales shot up 81% to nearly $25 billion. This year, a further increase of 55.7% in sales is expected, and mobile sales will account for 15% of all retail ecommerce. Mcommerce sales include all purchases made via smartphones, tablets and other mobile devices, excluding sales of travel and event tickets.
The rapid rise in mcommerce sales on tablets means that such purchases will account for 9.4% of all retail ecommerce sales this year, and 16.9% of the total by 2016. Smartphones, which initially had a lead due to earlier adoption, will contribute 5.3% of retail ecommerce sales this year, a figure that will nudge up only slightly through eMarketer's forecast period.
Holiday shopping season figures from several research firms demonstrate the rapid rise in mcommerce sales, and especially tablets' large contribution to the total.
Read the full study at http://www.emarketer.com/Article.aspx?R=1009595#h3M4Zeikkr8HP47X.99
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