Magic Ruby, the leader in delivering monetizable content and applications for the second screen, today announced it will showcase its Second Screen Production Platform that will power a new generation of second screen applications at CES 2013 in Las Vegas.
The interactive demonstration will introduce booth visitors to a powerful display of Magic Ruby's second screen innovation tools in a unique, highly-immersive viewer event. Visitors will be able to use the company's content management system to publish interactive content live onto the app, to view customized ads based on user demographics, and to synchronize e-commerce with events as they unfold.
The demonstration utilizes Magic Ruby's live watermarking technology and targeted advertising platform to synchronize with a broadcast sporting event. With these tools, Magic Ruby powers immersive second screen experiences and monetization, across a full range of programming.
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