Infor to Release Interaction Advisor on the Salesforce Platform to Power Intelligent Decision-Making

Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Interaction Advisor will soon be available on the Salesforce Platform, a leading cloud platform for social and mobile business apps. By leveraging Interaction Advisor's advanced decision engine, Salesforce users can react intelligently and personally, through the speed of social media, to virtually every customer interaction -- increasing offer relevance, promoting higher acceptance rates and sales, and improving customer loyalty. Part of the market-leading Infor Epiphany Interaction Advisor suite, top companies have significantly increased offer-acceptance rates and cross-sell revenue with Infor Epiphany Interaction Advisor.

Comment on the News

• "In today's competitive market, the ability to quickly relay a personalized message and connect to a customer across multiple channels including mobile and social is critical for increasing and sustaining business," said MJ Crabbe-Barberis, global CRM product marketing director, Infor. "Salesforce users now have an accelerated ability to manage the complexities that come hand-in-hand with synchronizing cross-sell and retention programs across numerous customer touch points and mobile platforms through Infor Epiphany Interaction Advisor for Salesforce -- saving valuable time, providing reliable consistency, and increasing offer acceptance and therefore revenue."
• "The future of enterprise apps is social, mobile and connected," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "Partners such as Infor are leveraging the power of the Salesforce Platform to give customers the tools they need to accelerate customer success in the social era."

Product Key Features
Interaction Advisor uses a combination of historical, personal and contextual data to create real-time customer profiles that users can leverage to predict customers' future preferences and behavior. By combining real-time predictive analytics and cross-channel business rules, Interaction Advisor delivers high-impact offers at the moment of interaction between businesses and customers. Furthermore, by using closed-loop response tracking, the application measures each interaction result and adapts to improve effectiveness before the next interaction.