How Will BlackBerry Use 'Creative Director' Alicia Keys? -- Details Revealed!

BlackBerry today announced its recently appointed Global Creative Director, Alicia Keys, will be engaging fans through the BlackBerry Keep Moving Project during her Set The World On Fire Tour, Presented by BlackBerry.

Keys is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub. These pictures will then be used to make a music video for Keys' song 'Hallelujah', which will be played on stage during her concerts. Each city on the tour will have its own unique video featuring the people that make that city great.

"I am so excited to continue the BlackBerry Keep Moving Project in such a cool way that creatively brings my 'fam' together," said Alicia Keys. "With their help, we're going to create a really amazing music video that will show the world what's possible when your imagination and BlackBerry's innovative platform collide."

BlackBerry Keep Moving Projects Engage BlackBerry customers in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman) and renowned director Robert Rodriguez (El Mariachi, From Dusk Till Dawn, Sin City) have joined Keys as the first three "BlackBerry Collaborators" leveraging the power of the new platform to create original content as they interact with fans like never before.

"Alicia is all about inspiring people through her music, her philanthropy and her other creative endeavors," said Frank Boulben, Chief Marketing Officer at BlackBerry. "Her 'Set The World On Fire' tour is a great medium for connecting with fans and creating unprecedented experiences for people all around the world. This matches perfectly with BlackBerry's mission."

Fans can participate in Keys' Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub includes a new intimate video from Keys.

BlackBerry is proud to be the presenting sponsor of Keys' global Set The World On Fire Tour, which kicks off on March 7^th 2013. Five-time Grammy nominated R&B artist Miguel is slated to open for Keys on the tour. Tickets can be purchased at aliciakeys.com/events/.

SET THE WORLD ON FIRE NORTH AMERICAN TOUR DATES:

Thu-Mar-07	Seattle, WA	WaMu Theatre
Fri-Mar-08	Vancouver, BC	Rogers Arena
Sun-Mar-10	Oakland, CA	Oracle Arena
Tue-Mar-12	Los Angeles, CA	Staples Center
Wed-Mar-13	San Diego, CA	Valley View Casino Center
Fri-Mar-15	Las Vegas, NV	Mandalay Bay Events Center
Sun-Mar-17	Dallas, TX	Verizon Theatre at Grand Prairie
Mon-Mar-18	Houston, TX	Toyota Center
Wed-Mar-20	Austin, TX	Cedar Park Center
Thu-Mar-21	New Orleans, LA	New Orleans Arena
Sat-Mar-23	Miami, FL	American Airlines Arena
Sun-Mar-24	Tampa, FL	Tampa Bay Times Forum
Wed-Mar-27	Cherokee, NC	Harrah's Cherokee
Fri-Mar-29	Atlanta, GA	Philips Arena
Sat-Mar-30	Greensboro, NC	Greensboro Coliseum
Tue-Apr-02	Toronto, ON	Air Canada Centre
Wed-Apr-03	Montreal, QC	Bell Centre
Fri-Apr-05	Brooklyn, NY	Barclays Center
Sat-Apr-06	Mashantucket, CT	MGM Grand at Foxwoods Resort Casino
Mon-Apr-08	Newark, NJ	Prudential Center
Wed-Apr-10	Boston, MA	Agganis Arena
Thu-Apr-11	New York, NY	Madison Square Garden
Sat-Apr-13	Atlantic City, NJ	Revel Casino-Ovation Hall
Sun-Apr-14	Washington DC	Verizon Center
Wed-Apr-17	Detroit, MI	Joe Louis Arena
Thu-Apr-18	Chicago, IL	United Center

About Alicia Keys

Alicia Keys is a 14 time Grammy Award winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.