The key vendors dominating this market space are AKQA Inc., Ogilvy Group Inc., Razorfish Inc., and SapientNitro USA Inc. This report focuses on the US; it also covers the Interactive Mobile and Social Media Marketing Spend in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/infi256803-interactive-mobile-social-media-marketing-spend-us.html
Social Media in Retail Banking
Social media is a potential channel for managing effective customer relationship management for retail banks. The adoption and use of digital channels, such as mobile phones and social media, has grown rapidly over the last decade. To reduce their cost of operations, they are adopting social media to market their products and services. This trend is accelerating the adoption rate of social media marketing by retail banks across the globe.
The scope of this report includes: understanding the future potential of social media in retail banking; understanding the usage of social media by retail banks in developed countries and developing countries; gaining insight into the key technology developments for social media management for managing effective customer relationship management; and analyzing social media trends globally.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/time253967-social-media-retail-banking.html