Social media monitors, responds, amplifies and leads consumer behavior. Few industries rely as heavily on reputation as the financial sector. Since the economic downturn of recent years, consumer sentiment regarding financial services providers' dependability, reliability, and trustworthiness has become even more important. As the marketing power of social media grows, social media can quickly establish and reinforce a company's attributes of dependability, reliability, and trustworthiness.
Social Media Analytics and Tools 101
Since social media connects so many groups of people instantly and without geographic limitations, it can be seen as an extension of word-of-mouth communication with speed and reach that are unmatched. This direct connection between businesses and consumers is a powerful and diverse tool. With a sound social media strategy, it can be extraordinarily effective.
This report presents examples of successful social media strategies by financial services companies to build brand visibility, reputation, and trust. It describes various metrics for analyzing the efficacy of such strategies and winning buy-in from organization management to invest in social media marketing. The research also assesses the analytic approaches and tools used by a variety of financial institutions.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/mag259739-social-media-analytics-tools-101.html
Interactive Mobile and Social Media Marketing Spend in the US 2012-2016
Interactive mobile and social media marketing spend in the US is expected to grow at a 28.48% CAGR through 2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Spending on interactive mobile and social media marketing in the US has also been witnessing the up-and-coming demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.