HP Announces HP Live Photo - Augmented Reality App for Mobile Greeting Cards

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HP today announced the availability of HP Live Photo, offering a new consumer printing experience by embedding short video moments into printed photos.

Experienced directly through an iPhone, the HP Live Photo app allows users to create, view and share images using augmented reality powered by Aurasma, an HP Company. By merging still images with life's moments, the HP Live Photo app will change the way consumers share greeting cards and tell stories.

Users simply download the free app from the App Store, choose a video (45 seconds or shorter) from their camera, select an automatically generated still image, add a fun template, then print and share it.

"Augmented reality is the new medium for bringing the physical world to digital life and HP Live Photo puts the power of this technology into the hands of everyday consumers," said Annie Weinberger, general manager, Aurasma, an HP Company. "Not only does HP Live Photo heighten the intrigue and surprise of receiving a printed greeting card, but for the first time mobile videos live on beyond the digital world making them truly part of the physical world as well."

HP Live Photos can be shared by email, Facebook or by printing to any AirPrint-enabled printer.⁽¹⁾ Every HP Live Photo will include a blue origami icon designating it as a HP Live Photo.

Pricing and availability
HP Live Photo is available in the United States for iOS 5.1 devices.⁽²⁾ It is expected to be available later this year for other mobile operating systems.

Additional information about HP Live Photo is available at www.hp.com/go/livephoto.