Google and Bing Tick Up for January 2013 Search Usage; Yahoo, Ask & AOL Down

comScore, Inc. a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 67 percent of search queries conducted, followed by Microsoft Sites with 16.5 percent.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in January with 67 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 16.5 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 2.8 percent of explicit core searches, followed by AOL, Inc. with 1.7 percent.

comScore Explicit Core Search Share Report* January 2013 vs. December 2012 Total U.S. - Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Share (%)
Core Search Entity	Dec-12	Jan-13	Point Change
Total Explicit Core Search	100.0%	100.0%	N/A
Google Sites	66.7%	67.0%	0.3
Microsoft Sites	16.3%	16.5%	0.2
Yahoo! Sites	12.2%	12.1%	-0.1
Ask Network	3.0%	2.8%	-0.2
AOL, Inc.	1.8%	1.7%	-0.1

*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

Nearly 19.5 billion explicit core searches were conducted in January (up 11 percent), with Google Sites ranking first with 13.1 billion (up 11 percent). Microsoft Sites ranked second with 3.2 billion searches (up 12 percent), followed by Yahoo! Sites with 2.3 billion (up 9 percent), Ask Network with 536 million and AOL, Inc. with 331 million (up 7 percent).

comScore Explicit Core Search Query Report January 2013 vs. December 2012 Total U.S. - Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Queries (MM)
Core Search Entity	Dec-12	Jan-13	Percent Change
Total Explicit Core Search	17,628	19,484	11%
Google Sites	11,763	13,060	11%
Microsoft Sites	2,867	3,208	12%
Yahoo! Sites	2,154	2,348	9%
Ask Network	534	536	0%
AOL, Inc.	310	331	7%

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In January, 69.3 percent of searches carried organic search results from Google (up 0.2 percentage points), while 25.6 percent of searches were powered by Bing.