Ford, Automative, Developers
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Providing developers the information and tools needed for the creation of relevant, voice-activated experiences inside the car, Ford Motor Company today announces the launch of the Ford Developer Program (http://developer.ford.com) at the 2013 International CES.
Utilizing the SYNC connectivity system and AppLinkapplication programming interface (API), Ford becomes the first automaker in the world to launch an open developer program that enables software developers to directly interface with the vehicle and create apps that will enhance the driving experience.
"The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period," said Hau Thai-Tang, vice president of Engineering, Ford Global Product Development. "Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers."
According to a recent Nielsen survey, more than half of all American mobile subscribers now use smartphones of some kind and two-thirds of newly activated phones can run apps. Globally, there are now more than 1 billion smartphone users, a population that is expected to double by 2015. More than 55 billion apps have been downloaded from the leading digital markets, and American users have an average of 67 apps on their devices.
"When we first introduced SYNC in 2007, there was a need for an appropriate way to connect and control cellphones and digital music players in the car due to the massive consumer adoption trend," continued Thai-Tang. "Offering voice control so drivers can keep their hands on the wheel and eyes on the road has proven to be popular with our customers. Now, with an even faster adoption rate of smartphones, there is a need for a renewed focus on voice control for the unique capabilities of these devices, especially for the use of apps."
A recent Frost & Sullivan study shows one in five survey respondents acknowledge using apps while driving with absolutely no connection to the vehicle. While SYNC provides connectivity and voice control for phones and music players via Bluetooth or USB, AppLink provides a voice-activated interface, allowing drivers to control smartphone apps without the need to pick up their devices. First launched in 2010, SYNC AppLink provides industry-leading voice command and control of mobile apps including popular services like Pandora personalized radio, Stitcher smart radio, NPR News, iHeartRadio digital radio and Scout personal navigation.
"The car presents an all-new opportunity for developers, especially the millennial market, and we're looking forward to seeing what results," said Thai-Tang. "Engaging innovators outside of the company is a key part of our strategy to be consumer-driven in all aspects of our business, helping us not only satisfy what's going on today, but setting us up for innovative solutions to the challenges coming in the future."
Millennials - those aged 18-33 - are particularly interested in customizing their experience with consumer products. Four in 10 respondents to a survey of millennials by Edelman 8095 want the opportunity to influence the products they use. Selecting and using apps is one of the easiest ways to personalize the functionality of both communications devices and vehicles they connect to for a unique user experience.
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