Flingo Unveils Samba - New TV Platform to Connect First and Second Screens

Flingo (www.flingo.tv), the world's largest publisher of Smart TV apps, today announced an all-new TV experience with the launch of Samba. Unlike other interactive TV platforms, Samba is available on any screen: the TV, phone, tablet or PC, all instantly synchronized with live TV shows -- eliminating the need to download an app or log in. As the viewer flips through channels, Samba automatically recommends related online videos or similar TV programs, and generates real-time information and social media discussions about the TV program currently playing. The integration of Samba directly into the TV or set-top box also enables interactive TV features like check-ins, tweets, polls, quizzes, cast and crew information, special offers from the device or directly on the TV itself controlled via the remote.

"Samba makes Smart TVs even smarter by providing an integrated second screen experience," said Peter Erdman, Vice President of consumer electronics, Hisense USA. "Our customers have told us that they want more content choices and control over the entertainment experience. With Samba, Hisense immediately has a powerful tool to bring together phones, tablets and TVs, and the foundation to make the whole home smarter and more connected in the future."

Although second screen platforms have been announced to meet growing demand (http://bit.ly/VpDNrq) they typically rely on automatic content recognition (ACR) technology using a microphone from second screen devices to identify broadcast content playing on the TV. In comparison, Flingo's recommendation technology can identify related content while watching live broadcast TV content within a few seconds. Samba makes watching TV more fun and engaging because viewers can discover this content on the TV or mobile device, and instantly share their favorites with friends.

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