"When I created the original design for the first Academy Award winners' envelope two years ago, I wanted to create a modern icon imbued with a rich air of luxury, reminiscent of the glamorous golden age of Hollywood," said Friedland. "And while it was only touched by a handful of winners-yet seen by millions-I wanted to see how I could make this piece of Oscar history part of the tradition for people hosting their own Oscar parties. With the support of both the Academy and Evite Postmark, this collection was designed to inspire those who love to celebrate the Oscars by way of a really fun, personal experience."
Evite Postmark (www.postmark.com) is a digital social expression platform that features stylish cards, invitations, announcements and correspondence designed to bring modern etiquette and beautiful design to the digital experience. Backed by technology from Evite (www.evite.com) the leading online invitation and social event planning service on the Web, Evite Postmark offers a wide range of high-quality personalizable designs in a user-friendly, advertising-free interface. With formal presentation options such as digital inserts, stamps and envelopes, users will be inspired to discover all the ways to connect with those they care about, because life's better together.
Friedland is a Los Angeles-based custom invitation designer creating stationery arts for high-end clients. This year marks the 27th anniversary of his namesake business along with Creative Intelligence, his experiential branding agency counterpart.
The Oscars for outstanding film achievements of 2012 will be presented on Sunday, February 24, 2013, at the Dolby Theatre at Hollywood & Highland Center, and televised live on the ABC Television Network beginning at 4 PM PT/ 7 PM ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.