ES3 and Azuki Systems to Demonstrate the TumbleBooks TV Application on Multiple Screens at CES 2013

Azuki Systems, the leader in over-the-top (OTT) video delivery to any screen over any network, anywhere, and ES3, the forerunner in TV applications and the global premier partner for Microsoft Mediaroom, announced a joint demonstration at 2013 International CES, January 8-11, 2013, in Las Vegas.

ES3 will demonstrate how the TumbleBooks TV application, powered by the Azuki Media Platform, can seamlessly deliver a rich video experience across multiple consumer electronics (CE) devices - at home and on-the-go.

"This joint demonstration is about maximizing the user experience and delivering higher entertainment and educational value to end-users," said Mike Daymond, executive director at ES3. "Azuki's Innovative Technology gives us a straightforward way to take OTT content destined for the home TV and make it seamlessly available on multiple CE devices and smartphones."

The ES3 TumbleBooks TV application is designed to give children the opportunity to enjoy read-along books and Engage in a video book playback experience, allowing service providers deploying Microsoft Mediaroom to generate incremental subscriber revenue via monthly subscription, ad display areas for VOD upsells or sponsored ads.

"We're excited to demonstrate how Azuki helps ES3 integrate with Mediaroom and extend the TumbleBooks TV experience to multiple screens consistently and without complexity," said Bruce Lampert, vice president, strategic alliances accounts and business development at Azuki Systems. "A mother and child using TumbleBooks TV in the living room can seamlessly resume playing the video on their tablet from the spot they left off - and finish the story in bed."

The Azuki Media Platform enables service providers and Mediaroom customers to deliver a compelling user experience across all screens. It provides both Microsoft's Smooth Streaming media prep and packaging, entitlement enforcement, content protection and delivery from Microsoft's Azure cloud service. Also, it enables service providers to extend Microsoft Mediaroom to multiple screens with minimal integration effort.

At CES 2013, the joint demonstration includes the ES3 TumbleBooks TV application and the Azuki Media Platform leveraging Microsoft Windows Azure.