Cineplex to Launch UltraViolet in Canada Allowing Consumers to Watch Movies at Home & on the Go

Cineplex Entertainment has announced that Cineplex Store customers now have a new way to collect and enjoy digital home video entertainment with UltraViolet. UltraViolet enables consumers to access their digital movies both at home and on-the-go, across a variety of apps and services, including PCs, mobile devices, smartphones, connected TVs, Blu-ray disc players and more.

UltraViolet is a free, online cloud-based account that gives consumers greater flexibility to collect, access and watch the movies they purchase. Once a movie has been added to their UltraViolet Collection, users can stream it over the Internet or download it for offline viewing.

Cineplex Entertainment is the first retailer in Canada and the only motion picture exhibitor in the world offering this service as part of an exciting new ecosystem that will forever change the way we watch movies. Now in Canada, select movies from several Hollywood studios in new and classic releases will be UltraViolet-enabled, in addition to being available in the traditional DVD, Blu-ray, and digital rental formats. UltraViolet launched in the US and the UK in late 2011. Cineplex is pleased to bring this service to Canadians through CineplexStore.com.

"We believe the best way to experience a movie first is on the theatre's big screen, but when you want to see it again, UltraViolet gives you the added choice and flexibility to watch movies whenever and wherever you want," said Ellis Jacob, President and CEO, Cineplex Entertainment. "When Canadians think of movies, we want them to think of Cineplex. Our goal is to become the one-stop destination for movie entertainment in Canada."

At the Cineplex Store, customers can rent or buy digital movies and stream or download them to their home computer, select gaming devices or Internet TV. UltraViolet titles can be shared among six household members. If you are at the cottage, your spouse is travelling and your kids are at home, all of you can access the movies stored in your UltraViolet account. As many as three users can stream movies at one time, with no restrictions on the number of downloaded movies that can be watched simultaneously. You also have the added confidence of knowing that your movies are stored in the UltraViolet cloud, eliminating fears of losing content through crashed drives or getting locked into a single retail/device brand.

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