Brightcove Launches Native Player Solution for Premium Video Apps on Apple iOS & Google Android Devices

Brightcove(BCOV), a leading global provider of cloud content services, today introduced new native player software development kits (SDKs) for Apple iOS and Google Android devices, integrated with industry-leading advertising, analytics, audience measurement and digital rights management providers. Now premium video publishers can rapidly deliver apps that integrate with the third-party services required for successful video monetization and harness the performance and deep operating system integration that only native technology can provide.

"The biggest challenge facing media companies today is delivering high-quality video across mobile devices with the advertising, analytics and content protection required to propel their business," said Phil Costa, director of product management, Brightcove. "We architected these new native player SDKs in close collaboration with media industry leaders to provide maximum power and flexibility to developers building video-rich apps for the leading smartphones and tablets."

The Brightcove player SDKs extend the native video player capabilities of iOS and Android devices with a rich layer of additional functionality and integrations that accelerate development of high-quality consumer experiences. Built-in support for mixed video types and automatic buffering enable a Seamless viewing experience, while easily skinnable video controls and layouts enable publishers to fully customize the player to their brand.

The SDKs and next generation player architecture are also designed to support the needs of the Brightcove partner ecosystem, with a rich set of APIs for customization by partners. Brightcove's native player SDKs have been integrated with Adobe SiteCatalyst, Adobe Pass, Akamai Media Analytics, comScore Media Metrix, FreeWheel, Google DoubleClick for Publishers, Nielsen VideoCensus and Google Widevine. The native player SDKs work with the Brightcove Video Cloud Media API, as well as with other online video platforms.

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