Betsson AB's (STO:BETSB) operational subsidiary is today launching its first mobile social game with the announcement of 'MyFootball ConnectTM', in partnership with OneUp Games, a Florida-based social sports gaming company. 'MyFootball ConnectTM' allows players to compete against their friends during live football matches in a bingo style game. Delivering unique gameplay with a blend of skill and luck, the game features achievements, leaderboards and game room chat, combining to provide a fully engaged and social experience. Currently the app provides live matches from the Premier League but this will be expanded to cover other major football leagues and competitions in the near future. The app is available in the Apple Appstore now with Android and Facebook native apps coming soon.
Magnus Silfverberg, CEO of Betsson AB comments: "This is an interesting new segment for our operational subsidiaries and we want to learn more about its potential. We are very excited about this new product and the partnership with One-up."
Betsson does not expect the social game to generate any substantial revenues during 2013.
Betsson AB's Core Business consists of owning and administering shareholdings in companies which, themselves or through partners, offer gaming to the end users via the internet. Betsson AB owns Betsson Malta which operates gaming to the end users either through their own websites or through partnerships. Betsson Malta offers Poker, Casino, Sportsbook, Scratch Cards, Bingo and Games. The customers come primarily from the Scandinavian countries and other parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid Cap List, (BETS).
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