Augme Technologies Raises $6.6 Million in Public Offering

Augme Technologies, Inc., a technology and services leader in interactive media and mobile marketing and mobile advertising, today announced that it has received commitments for the purchase of approximately $6.6 million of its securities in a registered direct offering. The Company sold 13,469,661 shares of its common stock together with warrants to purchase an additional 6,734,831 shares of common stock at a per unit price of $0.49. Each warrant is exercisable for a period of 5 years at an exercise price of $0.66 per share.

The closing of the offering is expected to take place on or about February 4, 2013, subject to satisfaction of customary closing conditions. The Company intends to use the net proceeds from this offering for general corporate purposes.

Roth Capital Partners, LLC acted as sole placement agent for the offering.

A shelf registration statement (File No. 333-175191) relating to these securities was declared effective by the Securities and Exchange Commission on July 13, 2011. A prospectus supplement related to the offering was filed with the Securities and Exchange Commission. The securities may be offered only by means of a prospectus, including a prospectus supplement, forming a part of the effective registration statement. Copies of the final prospectus supplement and accompanying base prospectus related to this offering may be obtained from the Securities and Exchange Commission's website at http://www.sec.gov or by contacting Roth Capital Markets, 888 San Clemente Drive, Suite 400, Newport Beach, CA 92660, by calling 800-678-9147, or by emailing rothecm@roth.com.

This press release does not and shall not constitute an offer to sell or the solicitation of an offer to buy any of the Company's securities, nor shall there be any sale of the Company's securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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