Apigee, the API company, today launched Apigee Insights, a big data analytics platform that lets organizations gain new business insights using "broad" data generated in the app economy. With Apigee Insights, businesses can connect and analyze potentially massive amounts of external data from APIs, apps, social, and mobile ecosystems, together with other data sources for context. Apigee Insights is the industry's first broad data platform that empowers organizations to get full visibility into customer, developer and partner behavior by integrating and analyzing all points of customer interaction from both inside and outside the enterprise.
"In the app economy, where business is often conducted through mobile and social channels, organizations no longer own much less control all the data they need to make accurate business decisions," said Chet Kapoor, Apigee CEO. "Every enterprise needs to rethink their data platform for this new world. Those that can capture, add context and analyze new broad data sources outside of the enterprise will succeed."
"With the introduction of Apigee Insights, along with our leading API platform, we now deliver a powerful complement of solutions to extend and optimize our customers' business success in the app economy," continued Kapoor.
New Sources of Data in the App Economy
As organizations increasingly interact with customers, developers and partners through mobile, social and other app experiences, the data they need to understand is expanding beyond the enterprise core. For example, when a company exposes its services through an open API, important customer interactions can happen in third-party apps across millions of mobile devices. Traditional data solutions are not designed for this dynamic new world, where the data can change continuously in volume, size and shape creating new requirements for accurate analytics.
"The information an enterprise typically collects point of sales, procurement, even website data is not enough anymore," said Anant Jhingran, Apigee vice president of products. "In this new world of apps and APIs, the real value of data the interaction with customers has moved one or two tiers away from the enterprise. The more you know about the data in your app ecosystem, your 'broad' data, the better you'll understand your business."