Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe Creative Cloud has exceeded 500,000 paid individual members. The company also reported that free and trial memberships have exceeded 2 million. Free subscriptions are a proven on-ramp for customers to move to a paid Creative Cloud membership.
"Creative Cloud adoption continues to accelerate," said David Wadhwani, senior vice president, Digital Media Business, Adobe. "Reaching the half-million subscription milestone in less than one year is a strong indication of customer appetite for the ongoing stream of innovation we are delivering."
Adobe's Creative Cloud is the go-to destination for creative professionals, satisfying their need to access all their creative tools and services as well as sync and store their work and collaborate with fellow creatives. Creative Cloud subscription growth is being driven by its attractive pricing as well as the frequent product, feature and service enhancements the company is providing. Adobe's recent acquisition of Behance, the leading online social media platform for creatives, accelerates Adobe's strategy to bring great community features to Creative Cloud.
About Creative Cloud
Adobe Creative Cloud is a membership-based service that provides users with unlimited access to download and install all Adobe Creative Suite desktop applications, plus other applications including Adobe Photoshop Lightroom, Adobe Muse, Adobe Edge Tools & Services; game developer tools and integration with the Adobe Touch Apps*. With Creative Cloud membership, users also have access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they're released.