A Bucket of Digital Fun! MR. POTATO HEAD Coming to iPhone, iPad and iPod Touch!

Related: Kids, Games, Parenting, iPhone, iPad, iPod

Callaway Digital Arts, Inc. in collaboration with Hasbro, Inc. has launched a new interactive children's app, MR. POTATO HEAD Create & Play, for iPad, iPhone and iPod Touch. The first official MR. POTATO HEAD app, MR. POTATO HEAD Create & Play is a touch-based mobile app that brings the lovable character to life like never before.

"Callaway's team has done a great job in bringing the cherished MR. POTATO HEAD character to the app-medium"

"For 60 years, kids have enjoyed playing with the MR. POTATO HEAD toy and have been able to express their creativity by customizing his appearance however they choose," said Callaway Digital Arts CEO Rex Ishibashi. "MR. POTATO HEAD is a toy that takes on new life as an app, and we are honored to collaborate with one of the most iconic children's brands to develop MR. POTATO HEAD Create & Play so that a new generation of children and their families can experience the fun of this classic character in a new way."

Featuring a fully 3D character, customization options, and user-controlled animations, MR. POTATO HEAD Create & Play lets players embark on silly adventures that are full of surprises and capture and save delightful moments as photos. Young players can enjoy dressing up MR. POTATO HEAD with dozens of parts and outfits.

"Callaway's team has done a great job in bringing the cherished MR. POTATO HEAD character to the app-medium," said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. "With MR. POTATO HEAD Create & Play, preschoolers can enjoy this classic toy that has been transformed into an innovative and imaginative digital experience."

Features include:

MR. POTATO HEAD is fully customizable, with a wide variety of combinations of parts and outfits to choose from
Silly fun in fantastic places that delight and surprise young players
User-controlled animations to keep preschoolers entertained; children can use the camera to capture and share special moments
100 percent touch sensitive characters and environment, providing interactivity and fun

The MR. POTATO HEAD Create & Play App is available for FREE (with some additional items available for purchase in-app) from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore.

Every app in the Callaway Digital Arts portfolio has reached the number one position in its category in the Apple App Store. Previous chart-topping, award-winning apps include The Monster at the End of This Book, winner of the 2011 CYBILS Award, and its sequelAnother Monster at the End of This Book, winner of the 2012 APPY Award and the Parents' Choice Gold Award.