3D on the Rise? New Study Says Nearly Half of 3DTV Owners Watch 5+ hours of 3D Content Each Week

"Consumer interest in 3DTVs and 3D content continues to grow as ownership rates increase," said Tillmann. "Continuing to expand and innovate with 3D content will be extremely important for future usage and will continue to drive sales."

The Beyond 2D Viewing: Understanding the Demand for Advanced Television Features study was conducted in September 2012. It was designed and formulated by CEA, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA). The complete report is available free to CEA member companies at members.CE.org. Non-members may purchase the study for $999 at myCEA.CE.org.

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